Recent Work

Our work exemplifies how we utilize our collaborative approach alongside each client’s expertise to develop results that move the business forward. The goal of any project is to craft brands that lead and inspire its industry. 

Coral Health logo on blue

Coral Health empowers diverse employees to feel safe and seen by working with business organizations to build a program that provides culturally-nuanced care. Its services motivate employees and support them to meet their unique needs. In addition, they keep business employees well at work and home with their personalized integrations and engagement tools.

Through our engagement, we created a system that directly showcases how Coral Health protects the health of a diverse workforce's unique needs. We also developed new tools such as a custom typeface, rich photography direction, and a visual system that mirrors the mission of Coral Health: to help diverse employees better engage with healthcare.

Culturally-nuanced healthcare

About Coral Health

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Coral Display Typeface

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We created Coral Display, a bespoke display typeface. It contains fluid curves and organic angles inspired by the coral shapes found in the sea. This typeface not only evokes the safe space Coral Health provides, but it connects individuals and inspires functional icons through the Coral assets.

With Coral Display, we created a system that celebrates everyone's uniqueness. Every letter has been designed with a very particular structure which allows each one to be stretched and morphed into various shapes without losing its identity or readability.

The brand system also includes icons that are made up of these same organic shapes. These icons can be used on marketing websites, apps, and other digital platforms that need quick and clear communication of essential information for patients.

The organic shapes of coral inspired a whole system

The Brand

Coral Health Container

Iconography

OOH advertising for Coral Health

We developed a marketing website with a modern development stack and headless CMS in just two months. This approach allows Coral's team to scale its website and create pages without agency support. Our designers also implemented a modular-based design system that powers marketing websites, emails, and social media assets.

With this new online presence, Coral can tell the story of its company and the benefits of the product to drive customer acquisition in an increasingly competitive market.

Presenting the Coral Health brand to the world

The launch

Social stories

Coral Health site scroll

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Photograph as woman in pink

Coral Health social post

About us page for Coral Health

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Slides template

Coral Health tote

Image group 5

Credit

Healthcare

Coral Health lead image

Brand identity

Digital design systems

Brand design

Identity systems

Web development

Social media content

Fostering equality in healthcare

Coral Health

Proto logo

Proto is an innovation consultancy founded by six ex-R/GA leaders with decades of collective experience defining successful new businesses and transformations. The desire for the creation of their brand was to represent their core business offering, intersectional innovation.

Alongside Proto leadership, we created a minimal and bold system to visually showcase the idea of transformation and intersection. Additionally, we created a collection of elements to display how the usage of three’s made a pattern for constructing the logo mark, iconography, diagrams, and layout organization throughout each design element.

A consultancy built on intersectional perspectives

About Proto

Proto logo construction

The construction of the wordmark uses three circles, three horizontal lines, and three vertical lines to make the primary brand element. We also designed icons, animations, and a flexible grid system across Proto’s materials using the visual language created for the wordmark.

A balanced and intersectional system

The Identity

Proto stationary system

Business Cards

Video of information graphics

Proto social post

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Credits

Consultancy

Proto Lead Image

Motion graphics

Proto

Logo animation

From the basements in Portland, Absci was born to change an industry in crisis—there was life-saving, world-changing potential everywhere, but no practical way to unlock it. Through its engineered version of E. Coli, Absci effectively created a factory for human proteins. 

AM:Collab created a brand system and story to celebrate a constantly questioning, thinking, and learning culture. We believe that is the only way to take on the impossible and make good on the promise of drug discovery and development the way it should be—faster, better, smarter.

The new path to next-gen biologics

About Absci

Building logo

Group 1: Absci

Absci business cards

Group1: Absci

Implementing the newly created brand role ‘unlimiter’ for Absci, we designed a continuous folding line in order to create iconography, form typography, and direct your path forward. The new brand system reinforces Absci’s story of how its ideas translate into outcomes and also make good on promises of drug discovery.

One pathway. Unlimited potential.

The system

Doctor and Child

Typography

Absci modified typeface

Absci Tote bag

Social post

Absci mobile screen

Notebook

Desktop screen

Bio Technology

Absci lead image

Purpose & values

Voice and tone

Translating ideas into life-saving drugs

Absci

Illumina logo

Illumina is the leading manufacturer of genetic sequencing technology in biotech. In 2017, it was named one of the most innovative companies after lowering the price of the genome to allow for greater accessibility. However, Illumina struggled to reimagine its brand due to shifting culture interruptions and the rising stakes for genomics.  

AM:Collab redesigned Illumina’s global brand identity that uniquely expressed its purpose through a brand behavior derived from the origin of its name–illuminate. Light is the core element found in both the technology and its name origin. With the new redesign, light powers the brand system.

Exposing the light that was always there

About Illumina

Guiding light video

Illumina light

Two page spread 

Illumina headphones

Packaging and tags

Photograph of child

Photography Group

The element of light became the leading idea that drove the entire design system for the Illumina brand. Through light, the design system could ignite inspiration, provide guidance, and share the spotlight with top researchers in the field. As a result, the graphic device, color, and layouts utilize light to express Illumina’s purpose.

Focusing on an authentic brand behavior

The brand

Illumina meeting room

LED screen

Sequencing 

NextSeq 2000

30sec spot for NextSeq 2000

UI Group

NextSeq 2000 renderings

Custom Shoes

Custom iPhone case 

Expanding the Illumina brand system, we provided conceptual guidance, interaction design, and creative direction for its modular design system. The goal of this system was to create a suite of components that could ignite inspiration around the power of technology to guide customers through the purchasing process of eCommerce checkout. Each interaction used a system of light temperatures to demonstrate the hierarchy of UI action.

Elevated by delightful interactions

Digital design system

iPad homepage

Mobile components

Homepage components

Illumina lead image

Print

Reimagining a genomic titan

Illumina

Make it gold tagline

With the most significant, broadest audiences in history having complex conversations regarding racial inequality, Grambling State University wanted to position itself as a modern leader to produce future black leaders who will elevate generations to come.

This campaign and tagline “Make it Gold” is designed to open people’s eyes to the life-long connection to the power, promise, and progression of a profound legacy and dynamic network. In short, Grambling State University positioned itself to own the domain of providing leadership when and where it mattered by significantly increasing fundraising dollars. To make this positioning a reality, we inspired corporate sponsors and alumni to invest in a vibrant, innovative, and equitable society rather than just an institution.

Discovering their greatness

About the campaign

GSU Band

Design system

block posters

GSU group 1

GSU Social Stories

We celebrated the diversity of leadership within the GSU community through the authentic, empowering, and vibrant photography of Idris Talib Solomon. 

The new campaign system allows GSU to look like the leader it is. The metaphor for using gold indicated that when someone invests in GSU’s advancements, they assist in turning the next generation of future leaders into gold. The bold use of gold, empowering photography, and inspiring messages displayed GSU’s profound legacy across every brand touchpoint.

Gold: A symbol of value and success 

The campaign system

GSU band member

Social posts

GSU group 2

GSU woman student

Higher education

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Brand Campaign

Showcasing the future of black leadership

Grambling State University

Seer video logo

For decades, the category of proteomics used limited biased research and discovery methods. However, Seer created a transformative technology to remove this narrow limitation and allow researchers to survey the proteome at scale without bias. Through Seer’s new technology, researchers can now see the dynamic diversity of proteins across individuals through their proprietary engineered nanoparticles.

Alongside the determined executive team, we collectively created a brand to showcase the shared compelling vision to better the field of proteomics.

Developing an authentic brand purpose and behavior

The power of proteomics

Seer logo

Logo set

Dynamic logo

We utilized the nanoparticle to create the foundation of Seer’s brand. The bespoke Seer wordmark reflects how its technology combines to display the full dynamic range of the proteins produced inside our bodies. The brand symbol is a simple, graphic, geometric S, designed to showcase the dynamic ‘S’ curve created when surveying the proteome.

Inspired by Seer’s nanoparticle

The identity 

Dynamic range

Seer custom typeface

Graphic group

Back of business cards

The technology designed to allow for surveying the dynamic proteome deserves an equally spirited brand. We created the foundation of the brand system based on a grid of four unique technology attributes. This grid made a systematic approach to produce infinite illustrations of dynamic ‘S’ curves unlocked by the nanoparticles. We created a brand to showcase the constantly moving and changing range of protein complexity.