2.1

Illumina

Brand Identity & Campaign

Illumina’s global brand identity uniquely expressed its purpose through a brand behavior derived from the origin of its name—illuminate. Light is the core element found in both the technology and its name. With the new redesign, light powers the brand system.

2.2

Seer

Brand Identity & Web Design

We rebranded Seer with a grid based on four unique technology attributes. This grid created a system to produce infinite illustrations of dynamic ‘S’ curves unlocked by the nanoparticles. Similar to the protein produced inside of our bodies, its brand is always moving and changing to showcase the range of protein complexity.

Grambling State University

Campaign

We partnered with Grambling State College to create an admissions campaign to enhance the strengths of a historical black college. We are honored to be a part of this next phase to recruit future black leaders.